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New Aesthetic 2


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A Collection of Experimental and Independent Type Design.

Design and art are constantly evolving. In both professions, we either risk that our work is transforming into artifacts from a previous period or we can embrace change, encourage experiments and produce more meaningful results. New Aesthetic approaches type design as an opportunity to create art: looking at type design with a benevolence to experiments and processes, and finding potential in the unusual, that might point us into a new future of practicing visual communication.

Typography has established itself in our graphic work culture as an essential component – whether in print or on screen – serving to strengthen visual messages. The traditional form of type was built around the way we read and write. However, we live in a time of transformation and adaption: Our world is experiencing great changes and our habits shift to accommodate new technologies as they appear.

As designers, our creative process mirrors how we use our imagination to shape modern visual communication, it brings in a dash of visual surprise, and breaks the conventions we are used to. What if we saw typography in a more playful context, and not necessarily as a final outcome but rather an experimental process?



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